Consider the impact of your company's name or product logo boldy emblazoned on the sides and/or hood of this unique marketing vehicle.

Now add to that impression: teams members outfitted in uniforms identifying your name and product; a line of team and sponsor apparel for customers; a team trailer with full colour sponsor identification.

Excellent exposure of your company's name or logo is priceless !
There are literally millions of consumers attending, watching, listening to and reading about auto racing. It has become one of the fastest growing venues in North America and has the most loyal fans ever for any sport.

RACE FANS ARE DEDICATED TO SPONSORS :
72%Brand Loyalty compared to-38%NBA -36%NFL -38% MLB
44% of all households have at least one serious race fan

MARKETING OPPORTUNITIES
Customized Programs to Meet Your Target Market

The Dew Motorsports Team looks forward to the 2007 campaign, and we realize that it all would not be possible without the help and support of our family, friends, and marketing partners. As the Dew Motorsports team continues to grow, we are now able to provide more advertising, marketing, promotional, and public relations options to our prospective partners. The marketing opportunities have now expanded to include our racing team effort in various Limited Late Model and Late Model Series. Our successful team website, which went online in 2005 allows us to offer even more opportunity.

As a marketing partner with us, many options are available to customize a marketing campaign to suit your organization's needs. While we do have different "levels" of sponsorship like many other race teams, tracks, and series, we know the importance of customization.

You may be a small company that would like to try motorsports marketing for the first time, but don't necessarily have the budget of some larger corporations. The great thing about our marketing efforts is the flexibility to offer a program that will work with companies of any size. We believe the return on investment offered through each of our programs will more than meet your expectations.

Your customized program could include any of the following

1. 
   Dew Motorsports team car(s) could carry your company colors and/or logos, as required by your company;
   The Dew Motorsports Team trailer could carry your company colors and/or logo, as required by your company. [N.B. Based on statistics generated by Professional Racing Organization, Inc. in 1999, it is estimated that a well-lettered hauler will generate over 83 exposures per mile on multi-lane highways in the daylight. ]
2. 
   The Dew Motorsports team uniforms, including the driver's firesuit, could be manufactured in your company colors, with company identifications prominently displayed;
3. 
   Dew Motorsports team will provide appropriate recognition of your company on our website at www.dewmotorsports.com. This would include establishing a quick link from our website to yours. For the 2007 racing season, Dew Motorsports will again be offering advertising space for our sponsors on our website.
4. 
   Your company flags, banners, and/or hats could be displayed in the pit area of Dew Motorsports, at racing, sponsor, and at the various other appearances;
5. 
   Your company flags, banners, and/or hats could be displayed and references made to your company by Dew Motorsports team members during pre- and post-race activities and/or victory lane celebrations;
6. 
   Dew Motorsports could include information regarding the marketing partnership participation of your company in press kits (containing up-to-date information about the team and photographs), which are made readily available to the media and other appropriate parties, and to race facilities, for publication in race programs and periodicals;
7. 
   Your company could receive additional photographs of the Dew Motorsports team and car(s), for your own use;
   Dew Motorsports could collect documentation, in the form of press clippings, photographs, and stories, pertaining to the team and your partnership, and present them to you at the conclusion of the 2007 racing season;
8. 
   Dew Motorsports could work with your company personnel to acquire race credentials, to make arrangements for and to handle VIP's, to make arrangements for special on-site and off-site receptions, media functions, or other activities, as required;
9. 
   Team members and race equipment of Dew Motorsports could be available for trade shows, personal and promotional appearances, work and race schedule permitting; and,
10. 
    Dew Motorsports, and those associated with the team, could be requested to be aware and promote the sponsor by word of mouth.
    

FOR MORE INFORMATION

Contact:Allan Dickie